Full-Funnel Paid Media
Meta & Google campaigns engineered for acquisition, retention, and profitability across the full customer journey.
Paid Media & Growth Strategy
E-commerce Growth Systems
for Brands Ready to Scale
I help DTC and e-commerce brands build predictable and profitable growth through paid media, structured testing, and conversion optimization.
Daniel Palacios B · Performance Growth Strategist
Growth Strategist
Strategic Approach
Growth Is Built on Systems —
Growth Is Built on Systems —
Not Just Ads
Traffic alone doesn't scale brands. Structure does.
I design acquisition frameworks that connect paid media, creative testing, CRO, and analytics into one unified growth system focused on revenue and contribution margin.
No vanity metrics · No random experiments · Only measurable performance
Core Focus Areas
What I Do
I work at the intersection of media buying, data analysis, and growth strategy.
Creative Testing Systems
Structured frameworks to identify winning concepts, angles, and formats — at speed and scale.
Conversion Rate Optimization
Landing page and funnel audits backed by data, designed to maximize revenue per visitor.
Performance Analytics & KPI Modeling
Custom dashboards and reporting frameworks that surface the metrics that actually drive decisions.
Tracking Infrastructure
Pixel, CAPI, and event architecture built for accuracy — so every optimization signal is trusted.
AI-Driven Analysis & Iteration
Leveraging AI to accelerate pattern recognition, creative analysis, and strategic iteration cycles.
Proven Results
Real Brands. Real Numbers. Real Growth Systems.
Each case study breaks down the full strategic picture — not just the headline number.
The growth challenge
Strategic approach
Execution framework
Performance results
Key optimizations
View Case Studies
Updated with latest campaigns
About
Performance-Driven Growth Strategist
I'm a performance-driven growth strategist focused on helping e-commerce brands transition from running ads to building structured acquisition systems.
My work combines paid media execution, testing frameworks, CRO, and AI-assisted analysis to create scalable revenue engines — not temporary spikes.
"The objective is simple: sustainable, profitable scale."
Meta
Full-Funnel Media Buying
Google
Search & Performance Max
CRO
Conversion Architecture
AI
Data Analysis & Iteration
Ready to Scale?
If you're serious about
Schedule a Strategy Call
If you're serious about
profitable scale, let's build the system.
Schedule a Strategy Call
No fluff. No commitment. Just a focused conversation about your growth.